Data answers questions. Evidence drives decisions.


I am a professor of Managerial Economics and Decision Sciences at the Kellogg School of Management, which means that I spend a lot of time helping executives and MBA students think more carefully about how to make genuinely better decisions using data and AI.

Most organizations have invested heavily in data and AI. And many are just making the same decisions they’ve always made. The gap isn’t due to the technology or the accuracy of their models. It’s almost always in the way that they think.

Three ways to engage

01

Keynote Speaking

For leadership conferences, executive offsites, and corporate events. I give senior leaders a practical framework for evaluating data and AI, shifting the question from “what does the data say?” to “what does the evidence truly support?”

02

The Decision Accelerator

A focused workshop for leadership teams that starts where many data and AI initiatives fail - before any models is built. We define the decisions that matter most, diagnose gaps, and map exactly where data and AI can serve as evidence.

03

Advisory & Consulting

For organizations that have invested in data and AI but haven’t seen it change how decisions get made. I work alongside leadership teams as a senior thought partner, either on retainer or by project.